xRM (Anything Relationship Management) is the natural evolution of CRM (Customer
Relationship Management). In today’s dynamic business environment companies
demand the ability to manage anything (X=anything), not simply relationships
with customers. Microsoft CRM sits on the .NET platform and because of that, it
is much more than a traditional CRM product. Instead, a better way to think of
Microsoft CRM is as a rapid development application with out of the box CRM
functionality, capable of instantly leveraging the .NET platform, and a vast
array of Microsoft applications.
XRM is built on Microsoft Dynamics CRM, a flexible, familiar software that fits
with your systems and equips your people to unleash sales, marketing, service
potential—and more. It’s a fast, affordable way to take your business to the
next level.
Microsoft CRM integrates directly into Outlook and other Microsoft Office
applications including Microsoft Office Word, Excel, and PowerPoint, enabling
your staff to work within the familiar, comfortable Outlook environment. The
result: everyone in your business will quickly be able to begin using Microsoft
CRM for managing customers, service delivery, and workflow processes. Get ready
to:
Handle customer management tasks - including sending and managing e-mail,
storing contacts, and managing your appointment calendar — without leaving
Outlook.
Meet your business’s requirements by tailoring Microsoft CRM to match your
specific goals. Intuitive, Web-based design tools make it easy to modify
application forms, data fields, and relationships.
Streamline processes through process automation that lets your business
transform repetitive tasks into powerful, automated business workflows.
Integrate applications and information using Web services to create seamless
links across systems and platforms. Gain control over information flow from an
inter-business, intra-business, and citizen outreach perspective.
Measure the success of your programs with powerful tracking and analytic tools
that produce key performance indicators and graphical analysis.
