Dynamics 365 Sales Professional vs Sales Enterprise Licensing

Microsoft Dynamics 365 offers powerful CRM solutions tailored to the needs of businesses of all sizes. When it comes to choosing between Dynamics 365 Sales Professional and Sales Enterprise, understanding the key differences in licensing and features can help you make the best decision for your organisation. In this post, we’ll break down the main distinctions between these two options.

Overview of Dynamics 365 Sales Professional

Dynamics 365 Sales Professional is designed for small to medium-sized businesses that need core sales automation capabilities. It offers a streamlined set of features that cover essential sales processes without the complexity and additional cost of more advanced tools. Here are some key aspects of Sales Professional:

  • Core Sales Features: Includes lead and opportunity management, contact and account management, and basic reporting.
  • Simplified User Experience: Aimed at providing an intuitive interface with less configuration required.
  • Lower Cost: Priced more affordably, making it accessible for smaller organisations or those with limited budgets.
  • Customisation and Extensibility: Limited customisation and fewer advanced integrations compared to Sales Enterprise.
  • Integration: Seamless integration with Office 365, but with restrictions on advanced customisation and automation.

Overview of Dynamics 365 Sales Enterprise

Dynamics 365 Sales Enterprise is targeted towards larger, multifaceted organisations or those with more complex sales processes and greater customisation needs. It builds on the capabilities of Sales Professional with additional features and greater flexibility. Key features of Sales Enterprise include:

  1. Advanced Sales Features: Includes everything in Sales Professional plus more advanced functionalities like sales forecasting, territory management, and advanced reporting.
  2. Customisation and Extensibility: Extensive customisation options, allowing businesses to tailor the system to their specific needs. This includes custom workflows, plugins, and APIs.
  3. Enhanced Automation: Advanced workflow automation and business process flows to streamline complex sales processes.
  4. Sales Insights: Access to AI-driven insights via Copilot and predictive analytics to help sales teams prioritise leads and opportunities.

Licensing Differences

The differences in licensing between Dynamics 365 Sales Professional and Sales Enterprise are significant and reflect the capabilities and intended use cases of each version. Here’s a breakdown:

Dynamics 365 Licensing Comparison
Feature Sales Professional Sales Enterprise
Price £53.40 per user/month1 £78.10 per user/month1
Users No minimum or maximum No minimum or maximum
Deployment Cloud only On-premise and cloud
Customisation Limited (15 custom entities, 5 BPFs, 15 Custom Queues, 2 custom forms, and 5 Custom Reports, Charts and Dashboards) Unlimited
System Entities Standard sales entities Standard sales entities
Case Management Basic case creation Basic case creation
Inbuilt Functions Limited (no advanced sales features) Full access (goals, territory management, forecasting, product families and relationships, sales teams, sequences, automatic record assignment, copilot AI capabilities, Who Knows Whom, etc.)
Cloud Storage No additional storage accrued per user 250MB database and 2GB file per user
Power Apps No custom app/portal access Unlimited access to custom apps/portals
Customer Voice Not included 2000 survey responses per tenant/month
Integration Outlook, Teams, Excel, Power BI Outlook, Teams, Excel, Power BI
Reporting Limited to 5 custom reports Unlimited custom reports

1 Assumes an annual commitment, monthly pricing available at increased cost.

Choosing the Right Licence

Choosing between Dynamics 365 Sales Professional and Sales Enterprise depends on several factors, including the size of your business, the complexity of your sales processes, and your budget. Here are a few questions to consider:

  • Do you need advanced customisation and integration capabilities?
  • What is your budget for CRM solutions?
  • How complex are your sales processes?

For small to medium-sized businesses with straightforward sales needs and limited budgets, Dynamics 365 Sales Professional is likely the best fit. It provides essential sales tools without overwhelming users with unnecessary complexity.

On the other hand, larger organisations or those with complex sales operations will benefit from the advanced features and customisation capabilities of Dynamics 365 Sales Enterprise. While it comes at a higher cost, the investment is justified by the enhanced functionality and ability to tailor the system to specific business needs.


Both Dynamics 365 Sales Professional and Sales Enterprise offer robust CRM solutions tailored to different business needs. Understanding the differences in licensing and features can help you choose the right option to empower your sales team and drive business growth. Evaluate your organisation’s requirements and consider the scalability, customisation, and budgetary constraints to make an informed decision.

For a detailed comparison, you can refer to the Microsoft Dynamics 365 Licensing Guide.